Don’t get lost in the mix of door busters and midnight openings at the big box stores this holiday season. Instead do your best to buy the things that you must in your own community, at small, independent businesses. Not only did small businesses create 65% of new jobs in the last decade but they also pay 44% of the total private US payroll. It’s not all about the numbers for small businesses however. They enrich and embody the communities they’re in. Unique products, superior customer service, and a more personal shopping experience are all things that define small businesses and over 100 million people saw value in this last year by supporting their favorites. Find our more about Small Business Saturday, including ways to earn a $25 American Express statement credit over at shopsmall.com. Come out this Saturday, November 24th and show support for your community by doing your holiday shopping locally.