Zach's Blog


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Get Nutty | Chestnut Mountain Big Nut Open

February 1st, 2012 by Zach

A true Midwestern gem in the rough as far as resorts go. Located just to the Southwest of Milwaukee, Chestnut Mountain Resort in Galena, IL boasts one of the best terrain parks. Dubbed The Farside, its designed and maintained by snowboarders for snowboarders. Every season they throw a pretty raucous competition called The Big Nut Open.

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New Arrivals | The Hundreds Spring 12 Footware

February 1st, 2012 by Zach

Everybody has been asking so here you go! New kicks from The Hundreds have arrived and are ready for your purchasing enjoyment. The Hundreds is always up on funky fresh new treatments to their old classics and this delivery is no exception. All kicks featured are available in store and online very, very soon!

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Grumpiest Old Man | Happy Birthday Eric!

January 31st, 2012 by Zach

Not only is the weather simply smashing today but there is another event taking place that many of you may be unaware of…What’s that you ask? Our head honcho and master architect is celebrating a birthday! Nobody likes getting old especially in our industry. Eric has surrounded himself with his passions though and that alone is keeping him young. If you see him today send him a warm birthday shout-out or post your well wishes for him below in the comments. From the entire crew, Happy Birthday Keylo!
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Get Banked | Tyrol Basin Banked Slalom Contest

January 30th, 2012 by Zach

Focus Boardshop out of Madison, incahoots with Tyrol Basin, proudly presents their 5th annual Banked Slalom Contest. The event will be going down this Saturday, February 4th at 11AM. It will be an epic day of taking turns on a fun banked slalom set up with friends that shouldn’t be missed. You can pre register online now HERE for just $15. If you aren’t certain you can make it you can register from 9-10:30AM the day of the event as well. They will have several brackets for those serious competitors that include mens 16 and under, 17-20, and 21+. Ladies you can come compete as well. The girls brackets will consist of 17 and under and 18+.

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Perfect 10 | Shaun White Earns Perfect Score

January 30th, 2012 by Zach

In case you missed it last night, Shaun White not only clinched his 5th consecutive X-Games gold medal in Superpipe but turned his victory run into one for the history books by piecing together a flawless performance and scoring 100/100! In doing so he also threw down some seriously epic maneuvers that have never been landed in ANY competition. After failing to land his show stopping frontside double cork 1260 in heat 2 White was determined to stomp it in his final run even though he was fending off injury and had already secured gold in heat 1 with a score of 94.
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A-Trak Update | Show Moves To Feb. 18th

January 18th, 2012 by Zach

We are pleased to help welcome A-TRAK on February 18th, 2012 to Apartment 720. This event marks A-TRAK’s first ever Milwaukee stop and is sure to be one of the most notable events for 2012. Originally the party was slated for February 11th but due to a scheduling conflict he will be in LA performing at the Grammy’s instead.

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Absolute Jibberish | JP & Simon Launch Free Video Site

January 18th, 2012 by Zach

Here is a teaser video from the minds of JP Walker and Simon Chamberlain who have teamed forces on an all new, FREE, web based video project entitled Jibberish officially launching in the Fall of 2012. Follow these guys along with their band of gypsy, snowboard punks as they stack footy in the backcountry, parks, and streets near you.

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Snow Melters | Nike Heat For Your Feet

January 17th, 2012 by Zach

We caught a little inspiration from the fresh snow today and decided to get all art school up on ya’ll! Check out this new delivery of Spring kicks we received from Nike. All kicks are available in store or by phone (414.273.3333) NOW!

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The Streets | Seven Springs x Forum Shred Park

January 17th, 2012 by Zach

Talk about raising the bar a few notches…The guys over at Seven Springs Resort in PA have teamed forces with Forum Snowboards to create a truly one-of-a-kind jib farm appropriately dubbed ‘The Streets‘. Check out this little teaser video they have put together to get the hype out for it’s unveiling this Thursday, January 19th. Road trip anyone?

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Stay Golden | Benny Gold Cruiser Preview Video

January 16th, 2012 by Zach

Peep this fresh, little video from our west coast familia over at Benny Gold…It’s a preview for his soon to be released mini cruiser set up. The best sessions are the ones just like this…Enjoy!

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